Home-grown Julies Bakeshop has embarked on a new business model that focuses on its core competency which has made it the largest community bakeshop in the country.
JFC CEO and President Joseph R. Gandionco said the company’s new direction aims to achieve its goal of providing improved quality yet affordable bread-products and to expanding its product reach.
In expanding its product reach for the benefit of more Filipinos, JFC’s vision is to provide more support to its franchisees to help them succeed.
Julie’s franchising company, Julie’s Franchise Corp. (JFC), is also looking at the company’s franchise design to make improvements for the benefit of its business partners, its existing and prospective franchisees.
A Julie’s franchise investment amounts to P1.8 million to P2 million. This includes the security deposit, P250, 000 franchise fee, start-up or business development cost, building renovation cost, ingredient, and machinery and equipment cost. Based on company studies, the average return-on-investment of its existing franchisees is only in two years.
Interested investors need only to submit a letter of intent to franchise, the certified copy of the property’s certificate of title for those who own the property where the bakeshop will be located. For those who will be leasing a property, a letter of intent to lease and the proof of ownership of the lessor and copy of the building’s tax declaration and location map are needed.
Julie’s started business in 1988. It has grown through the years with the help of its over 600 franchisees all over the country. Julie’s has received numerous awards and recognitions from various institutions for consistently exhibiting high standard of growth and development in all aspects of franchise operations.
In June 1999 Julie’s was dubbed as the “Success Story of the Year” and on October 1999 as Philippine Chamber of Commerce and Industry “Outstanding Country – Side Investor” Awardee.
It was followed by another award in 2000 when the Federation of Filipino-Chinese Chamber of Commernce and Industry awarded a Recognition to Julies as “Outstanding Small and Medium Scale Entrepreneur and another award of the same title from PCCI.
In 2002 Julie’s garnered the “Who’s Who in the Philippines: The Best Bakeshop of the Year” by the National Consumers Excellence Award.
In 2005, Julie’s Franchise Corporation was awarded with an award from the Department of Trade and Industry, PCCI, Philippine Retailers Association and Philippine Franchise Associations – the Franchise Excellence Award. It was on the same year that Governor Gwen Garcia awarded “Garbo sa Sugbu” Award to Julies, which was followed with another recognition from Cebu Chamber of Commerce and Industry (CCCI), as the Most Socially Responsible Entrepreneur Award”.