Five years after Krispy Kreme set foot in the Philippines, the confectionary company immediately garnered its own niche leading to an extensive expansion across Metro Manila.
Krispy Kreme opened its 1st store at Bonifacio Global City in November 2006. At present, Krispy Kreme boasts of 23 stores that serve renowned melt-in-your mouth doughnuts and coffee.
“We achieved what the Americans have been feasting on since 1930’s—the famous Krispy Kreme doughnut line, best served after the hot light outside the store flashes on,” says Jim Fuentebella, Chairman of Krispy Kreme Philippines . “And we also experienced the long lines that people in the US do, every time a new store opens for business.”
In fact, what the Filipinos did was more than just a line. True to Krispy Kreme’s passion for fun and excitement, the first customers get a month or even a year long supply of Krispy Kreme doughnuts. Thus, some camped near the branch hours and even days before the new store’s opening.
And this is probably the scene that Cebuanos should expect now that Krispy Kreme is about to land on the celebrated Queen City of the South.
“Bringing Krispy Kreme in one of the country’s most vibrant cities is just one of the results of our continuous expansion outside Metro Manila,” says Fuentebella.
Meanwhile, Mark Gamboa, Marketing Manager of Krispy Kreme Philippines says that the Krispy Kreme branch in Cebu will also offer wide varieties of doughnuts and beverages that made Krispy Kreme famous across the globe.
“We want to share the Krispy Kreme experience in our Cebu market thus we are bringing what the brand has to offer all the way down to the south,” says Gamboa. “From the world’s famous Original Glazed, yeast-raised and cake doughnut varieties, to our Signature Coffee and its different hot and cold variants—they can experience them all.”
Soon to be located in Ayala Center ’s The Terraces, Krispy Kreme Cebu is poised to be a sweet-destination-treat in the thriving Cebu Business District. Surrounded with sophisticated establishments, green landscapes and orchestrated water features, Krispy Kreme’s future location promises a relaxing yet refined surroundings of Cebu.
KRISPY KREME Cebu Locations
By October 2011, Krispy Creme will open two stores in Cebu. One will be in the Active Zone of Ayala Center Cebu and the other at AsiaTown IT Park. Together with the development and introduction to the Cebu market, they will also bring in the technology to start a commissary that will, in the future, be helpful in penetrating other viable Visayas and Mindanao markets.