The Aboitiz Group is taking its efforts to reduce carbon footprint a step higher by partnering with the World Wildlife Fund (WWF) and the Cebu City Government in celebrating Earth Hour 2012.
On March 31, the Aboitiz Group and its partners will join the rest of the country and the world in shutting off lights for an hour, from 8:30 p.m. to 9:30 p.m., as a way to conserve energy and lessen carbon dioxide emissions.
In line with this year’s Earth Hour theme “Uniting Filipinos to Protect the Planet,” the WWF will present a live streaming broadcast of the other Earth Hour activities taking place in Manila and Davao. It will also show video messages of President Benigno Aquino III and international leaders of WWF.
Also before lights will be shut off, Earth Hour co-founder Andy Ridley will deliver his keynote message, which will also be shown through live streaming.
Activities in Cebu will kick off with essay-writing and poster-making contests among high school and college students, respectively, at The Persimmon Plus in Barangay Mabolo, Cebu City. There will also be an eco-bazaar that will display items from recycled waste and organic food.
At 5:30 p.m., Aboitiz Group team members and residents of Cebu City’s 80 barangays will walk from the Fuente Osmeña to the Plaza Independencia as their way of supporting global environmental initiatives.
Aboitiz Group President & CEO Erramon Aboitiz will lead Group executives in the shut-off ceremony. He will be joined by Cebu City Mayor Michael Rama, Miss Earth 2008 Karla Henry, Miss Cebu 2012 Pierre Anther Infante and her court, and WWF representatives.
The Aboitiz Group has adopted sustainability as a strategic goal in the operations of its various businesses. Sustainability is striking a balance among People, Planet and Profit. Various activities are being developed across the Group through its five sustainability pillars of Reduce, Reuse/recycle, Rejuvenate nature, Renewable energy and Recharged communities.