The eye-shaped Mall of Asia Arena is envisioned to be an entertainment landmark in the Philippines, wherein every event is a ‘feast for the eye’.

While waiting for the star-studded ICON event, the centerpiece of the Mall of Asia Arena Launch, a vicinity tour to the new state of the art entertainment and event mega-venue.

PINOYWORLD Founder Ruben Licera, together with The Freeman (TF) Community Editor Divine Ngujo, TF Business Writer Ehda Dagooc, Sunstar’s Community Editor Emily Jade Valero and Business Writer Kat Katcho, Cebu Daily New’s Assistant Lifestyle Editor Niza Marinas and Manila Bulletin’s Malou Mozo, assisted by SM’s Senior Public Relations Manager for Vismin RJ Leduna, we took a peak of this new centerpiece that aims to provide a world-class venue for world-class talents.

Mall of Asia Arena is a 15,000 seat multi-purpose venue that is designed to cater primarily for concerts and basketball games.

The Event Bowl is that volume of space that includes the event floor and the spectator seating surrounding it.

The Coral Way, one of the main entry points to the Mall of Asia Arena.

The directional signage for sections is a unique feature of Mall of Asia Arena because it has a section number that conveniently leads patrons to their designated sections.

Forty-three corporate suite modules are also included in the design of Mall of Asia Arena. Located just above the lower box section, each of the corporate suites is furnished with its own lounge, mini bar, restroom, and a glass-paneled viewing deck complete with plush theater seats.

A view of the Event Bowl from the suites.

The Green Room is a place of relaxation. It may also be converted into a mini bar for socializing purposes.

If your wondering what’s Lady Gaga’s Dressing Room look like, this is your lucky day.The Star’s Dressing Room where Lady Gaga stayed includes a restroom, telephone, 360 degree mirrors, mini refrigerator, and a flat screen TV.

The Meet and Greet Room is a place for the fans and the media to meet the performers before the show.

A Sports Change Room for athletes includes a spacious changing room with storage cabinets and a restroom.

You can also read the details about the Mall of Asia Arena Launching here.

The Eye shaped venue can host up to 20,000 viewers in one setting.

The Mall of Asia Arena, world-class venue for the world-class Filipino talents finally holds its Grand Launch in a music event entitled “ICONS at the MALL OF ASIA ARENA.”

View more Mall of Asia Arena photos here.

Gracing the red carpet at this once-in-a-lifetime concert are some of the biggest names in the Philippine music industry from various generations including Lea Salonga, Gary Valenciano, Martin Nievera, Jose Mari Chan, Ogie Alcasid, Regine Velasquez, Basil Valdez, Freddie Aguilar, Christian Bautista, Erik Santos, Juris, Jed Madela, Piolo Pascual, Bamboo, Arnel Pineda, and the singing group, The Company.

Host Jim Paredes and Pops Fernandez as well as comic TV personalities Pokwang, Jose Manalo, and Wally Bayola were also present at the grand launch.

The Mall of Asia Arena is a celebration of the achievements and glory of the “World Class Filipino”, who never gives up in his dreams and the achievement of excellence. With its 20,000 full seating capacity, Corporate Suites, VIP-level services and amenities, and a vast offering of food and merchandise, the MoA Arena is posed to become the country’s premier entertainment venue.

“We are very happy to be here at this landmark occasion as the MoA arena is a testament to the Filipino people and its spirit – resilient and persevering in the pursuit of excellence. Through the MoA Arena, we hope to give Filipinos a taste of world class entertainment in a truly innovative and luxurious setting,” said Mr. Hans T. Sy, President for SM Prime Holdings, who was accompanied by his family at the ribbon cutting.

Also present at the ceremony were distinguished government officials including Vice-President Jejomar Binay, Sec. Armin Luistro, Sen. Francis Pangilinan, Former Senator Robert Jaworski, Maryo Antonio Calixto, Congresswoman Calixto Rubiano, Gov. Imee Marcos and Gov. ER Ejercito and big names in the entertainment industry such as Ogie Alcasid, Lea Salonga, Gabby Lopez and Charo Santos of ABSCBN.

Also revealed in this grand launch by Mr. Hans T. Sy along with Mr. Edgar C. Tejerero, Senior Vice-President of West Avenue Theatres Corp. is MoA Arena’s upcoming exciting event line-up.

Sporting enthusiasts will have reason to cheer as they watch the opening of the UAAP’s diamond season and NBA All-Star Basketball challenge at the MOA Arena. Hot on the heels of the successful Lady Gaga concert will be Nicki Minaj’s Pink Friday Tour.

Other events Filipinos can look forward to in the MoA Arena are the return of Cirque du Soleil with Saltimbanco, the Yahoo OMG Awards and the E-Plus Teen Assembly.

True to its vision of Changing the Game, Elevating Entertainment, the Mall of Asia Arena will truly be a world-class venue for the Filipino people.

For ticket inquiries, call 470-2222 or log on to www.smtickets.com. For more information, visit www.facebook.com/mallofasiaarena and follow us at www.twitter.com/moaarena.